The world has not gone entirely 4K yet, and here we are talking about 8K already! You know that 4K resolution was an important step in improving picture quality. Today, there is no reason to buy a new TV or projector with only 1080p resolution, as 4K technology can improve high-definition content as well as give you a vivid and realistic picture with content mastered for the newer format. 

In the consumer technology world, technology doesn’t stand still. 8K TVs are already for sale from leading manufacturers such as Sony. Should you buy one? It may well depend on your predilections. If you are a late adopter that prefers to invest in new technology after it's been out in the market and mainstream, you may not be interested at this point. But if you like having the latest technology and capabilities, and you genuinely enjoy buying the best you can get, then there are compelling reasons to dip into the world of 8K viewing today.

Keep reading to see why a Sony 8K TV could be smart investment right now for your Atlanta, GA media or living room. 

SEE ALSO: Sony Master Series Z9G: Raising the Bar to 8K

The current pandemic impacted so much in 2020, and cinemas were not excepted. Major commercial cinema operators like Regal, AMC, and Cinemark have been forced to shutter locations either temporarily or permanently due to local ordinances or health concerns. At the same time, at-home video entertainment consumption increased tremendously in 2020.

As a result of these events, home theaters and media rooms have become more popular than ever. GHT Group has been Atlanta’s go-to home theater company for over 30 years, and we've seen a significant uptick in demand for upgraded home entertainment spaces. We've always kept a keen eye on the latest trends in home theater and audio-visual entertainment (it’s what we do), and we’d like to share with you some of the most significant ones we see going into 2021. Keep reading below!

SEE ALSO: Answers to Your Biggest Home Theater Questions

Home theaters were once a place to recreate the cinematic experience at home. While you may have watched TV in a living room, the theater was for something more memorable. The advent of digital streaming video and an explosion of content has made that notion a bit passé; the home theater is simply the best place for any audio-video experience in your Florida or Atlanta, GA, home. So how are home theater designers reimagining home cinemas to adjust to today’s trends? Let’s explore four ways the modern home theater is shaping up in 2023.

Some of you reading this may be wondering – what is HDR? We're glad you asked because this blog is for you. HDR is the acronym for high dynamic range, the feature that most differentiates the latest TV displays and projectors from models of just a few years ago. 

Recently Regal Cinemas announced the closing of all their theaters in the U.S. due to the ramifications of the COVID-19 pandemic. Increasingly, home is the place to be for a great movie experience. If you are a cinephile, why not take all the money saved from expensive tickets and overpriced concessions and upgrade to the latest technology? HDR can make a tremendous difference in your picture quality, whether you use a flat panel or a projector in your media room or home theater. 

As the leading home theater company in Roswell and metro Atlanta for over 30 years, you can trust GHT Group to know everything about home audio and video. Keep reading to learn more about HDR and some movies that will make the picture pop off the screen. 

SEE ALSO: 3 Movies to Flex the Sound Muscles in Your Home Theater

Are you still on the fence about home theater? Did you buy a house with the perfect bonus room for it but can’t decide between converting it into an exercise room or home theater? We’re not going to dissuade you from exercising more, but we can make the case that you will get a lot of use from your home theater. 

There may have been a time when home theaters made more sense for movies than anything else. But that was long ago, when TV was low resolution, surround sound wasn’t common, and the only content that really took advantage of big screens and great audio was movies. Today, we have 4K streaming, Dolby Atmos surround sound, and incredible video processing that makes older content look like it’s ultra-high definition too. 

A home theater can be your entertainment central for everything related to audio and video. And summer is a great time to enjoy it, with kids on vacation and families kicking back to enjoy more fun together. All you need is a knowledgeable home theater company like GHT Group to design and build it! To help you get off the fence and get started, here are three ways you and your family can enjoy your home cinema in Sandy Springs, GA.

Home theaters are all about an immersive entertainment experience. Settling into a comfortable seat, dimming the lights, and watching a movie or show on the huge screen while enveloping sound draws you into that state of suspended reality the film creators love to fashion. 

Behind that immersive experience are some things that may not be front and center but are part of the infrastructure that enables it, the way that the Mid-Bay Bridge gets you across the bay to enjoy some of the Destin area's Florida Gulf beaches. It's the type of hidden tech that professional home theater companies always install but you may not always think about. So what are these unsung heroes that make a home theater tick? Please read more below. 

You might think that great surround sound is easy. Just buy the system, set it up, and presto, incredible surround sound. Admittedly, there are some soundbars and system-in-a-box solutions that will give you decent surround sound from movies and shows. On the other hand, you’re not likely to get that visceral, blown away feeling from any of them. 

For truly stellar, immersive, “OMG, that's so incredible!” sound like you’ve only experienced at the best movie theaters, you need a real, full surround sound system with separate components and speakers. Even then, you still won't be blown away unless it's properly set up. Keep reading to learn more about three areas that merit special attention when setting up a surround sound system. 

Do you need a home theater designer? You can likely cobble together a home theater; many DIY enthusiasts do just that. With no shortage of fast playback TikTok and YouTube videos to show you how to build your own theater in 20 minutes, it must be a snap.

Somehow, how-to videos notwithstanding, people still hire us to design and build home theaters. Of course, we're joking that you can build a home theater in 20 minutes, and neither can we, even though we've been at it for over 30 years. The truth is a real home theater is a complicated project. Just like building a home is a big project, a home theater is one too. People hire architects and builders to build a house in Cumming, GA, and people hire home theater designers – like GHT Group – to create home cinemas. 

So, what do home theater designers do? Keep reading below to find out the basics.

So, you have decided that this is the year you are splurging on a custom home theater. Not just a space with a big screen and big sound, but a home theater. A dedicated place to enjoy cinematic masterpieces, but also not above bingeing on a Netflix series, watching a big football game, or even hosting an epic video game. 

It takes some effort to plan, design, and build a home theater. If you need a sink in the garage where there is no water or drain, chances are you will hire a plumber, a professional that knows what they’re doing and will ensure the garage sink will not result in a house flood. Likewise, if you’re looking to build an elaborate home theater that will delight you and not leave your eyes seared and your ears ringing, chances are you will also hire a professional home theater company in Johns Creek, GA, to get it right. 

So how do you choose the right home theater company? That’s what we’re here to tell you!

SEE ALSO: A Movie Server: The Ultimate Home Theater Upgrade

Nothing beats a projector if you want a supersized screen in your home theater. And when it comes to home theater projectors, it's hard to beat Sony. Sony was the first to introduce a 4K projector in 2011 when 4K flat panel TVs were not prevalent. Since then, they’ve improved and expanded the line, with a model to fit just about any home theater, from small and cozy to colossal. 

With all the models in the Sony 4K projector line, it may be hard to choose. To better understand the differences in the Sony range, we've selected three new laser-based models that give you a good understanding of the most important features. When you're ready to build or upgrade the home theater in your home, be sure to reach out to us, metro Atlanta's home cinema experts, for over 30 years. Keep reading below!

Dolby Atmos was introduced to much fanfare for home theaters in 2014. The new format was trumpeted as one of the biggest advances in multi-channel audio in years. Indeed, it brought a more immersive 3D sound to home theater. Consumer electronics partners jumped on the bandwagon early, and products like speakers, receivers, and UHD Blu-ray players started appearing in the market over the next two years.

While new technology is great, you need things that take advantage of it. For Dolby Atmos, the content was slow in coming. The first movie for home viewing released in Atmos on Blu-ray was Transformers, Age of Extinction. Video games like Star Wars: Battlefront followed as Dolby worked with content makers to make full use of the new format. While these titles were excellent showcases for the format, others were slow in coming.

Fast forward to 2019, and all that has changed dramatically. For one, there are over 4400 theaters in the U.S. with immersive Dolby Atmos sound, exposing millions of theatergoers to new levels in cinema audio. Almost every new AV receiver and surround processor now sports support for the format, with most supporting its competitor DTS:X as well. Apple recently announced Dolby Atmos support for the 4K Apple TV and is upgrading its iTunes movie rental offerings to Atmos as well. Amazon's latest streaming stick also supports the sound format. Speakers from respected brands like Bowers and Wilkins and Klipsch are available, both in surface mount or architectural styles designed expressly for delivering those three-dimensional height and positional overhead effects.

You may be thinking: What can I watch with a Dolby Atmos surround sound system in my Roswell or Metro Atlanta home’s media room? The answer is plenty - read on to learn more.

Metro Atlanta ranks as the ninth-largest metropolitan area in the U.S. You can find almost anything here, and there is no shortage of audio-video companies like GHT Group that offer home theater design and installation services.

When it comes to home theater, you should know that it is a focus that’s in our DNA. We recently rebranded our company to GHT Group from Georgia Home Theater to reflect the broader scope of our company, yet high-performance audio and video solutions like home theater remain central to our mission. 

Since we know you have many choices for your next home theater project, we’d like to recap why you should choose GHT Group. Read on for more!

SEE ALSO: Want to Gain Inspiration for Your Home Theater Installation?

As we’ve written about at length on these blog pages, home theaters have never been more popular. The ongoing pandemic has forced the closure of live venues and movie theaters, making the home even more of a hub for entertainment. Homeowners have been reevaluating their media room and home theater installations, looking to add larger, up-to-date screens, more immersive audio, upgraded seating, and more. 

Some people go about doing home projects by hiring a builder and letting them manage the project. Others might get more involved and hire the specific trades and subcontractors, overseeing a project more directly. How should you go about building or upgrading a home theater in your Roswell, GA home? Should you hire a home theater company like GHT Group? Keep reading for our take on the subject.

SEE ALSO: The Importance of Working with a Home Theater Company

There’s nothing that says you can’t put together your own home theater. Indeed, many homeowners do. A home theater can be a relatively straightforward room with a large screen and a sound system for an emotional viewing experience. 

One person's idea of an exciting viewing experience in a home theater can be wildly different from another. Some may want their home theater to fit into a living area or game room. Others want nothing less than a full-fledged dedicated room with lounge seating, a 13-channel surround system, and a 150-inch screen. Some like the theater to fit with their living area décor and others want one that makes a statement.

GHT Group (formerly Georgia*Home*Theater, get it?) has been a home theater designer and integrator in the Atlanta area for over 30 years. We’re not going to tell you which type of home theater is right for you – you tell us, and we’ll make it a reality in your Duluth home! But we do have some definite ideas why you want to hire a pro like us for the job. See why below! 

SEE ALSO: Why Trust Your Home Theater Design to GHT Group?