In 2020, some would say that 8K (and the even higher-K televisions and projectors to come) are the end-all solution for pristine picture, high resolution, and dazzling color. However, 4K still has a well-deserved place in Georgia home theaters and media rooms. Just as 4K TVs started appearing in more homes, and 4K-enabled content cropped up everywhere, the 8K displays seemed to steal the show. But looks can be deceiving: 4K displays are still flying out of stores en masse, partly due to their now-competitive pricing. Also, 4K projectors, like the one we will discuss today, are still impressive and relevant.

In fact, this blog was originally posted last year, and plenty of our customers still flock to this model today. See the 2019 blog post here!

Whether you’re building your new home theater here in the Metro Atlanta area or you’re ready to update your existing one, one of your top priorities always is going to be achieving the best picture quality possible.

With more and more 4K Ultra HD content becoming available, from movies to video games and more, you need a home theater projector that can deliver that high-resolution image quality that brings the action to life. That’s why we at GHT Group recommend Sony projectors for home theaters in Alpharetta and beyond.

In this blog, we are going to highlight one of our favorite Sony projectors; one we have on display in our Marietta showroom: the VPL-VW695ES 4K SXRD projector.

What do you need to know about the VPL-VW695ES, and why do we recommend it for local custom home theater installations? Find out below.

Does your home theater suffer from the “black bar syndrome?” Fortunately, it’s a curable video malady. We are joking here a little, but let us explain.

Without a doubt, if you watch movies at all, you have noticed the black bars that often appear on the top and bottom of the screen. The reason for this is that the majority of flat panel and most projector screens are in 16:9 format, which refers to the ratio of the screen width to its height. Over 70% of Hollywood films made for theatrical release are shot in widescreen format, which is a 2.4:1 aspect ratio. This format, sometimes referred to as anamorphic, is wider than it is high. To fit the film on your screen without skewing it (distorting the image by making it taller), you get the black bars to fill the unused space on your screen. 

What is the problem with that? If you have a 120-inch screen, for example, in your Atlanta theater or media room, you are not getting 120 inches of picture. And if you’ve recently invested in a superb Sony projector with native 4K resolution, you are effectively getting 3K instead of 4K.

3K is not what you bargained for, especially if you like to watch cinematic films. Fortunately, as we mentioned, there is a cure. Special lenses from Panamorph, compatible with Sony projectors and all of the best theater screen brands, can cure the black bar syndrome.

Read on to see how Panamorph lenses help get the most from your Sony 4K projector image.

Sony is a pioneer in consumer electronics, with a long list of inventions and technology firsts. While they have more competition today than ever from Korean and Chinese electronics giants, the company is still out in front, continuing to invest in research and development to make something more than me-too products. Sony's founder, Akio Morita, once said, "curiosity is the key to creativity;" the company is still driven by the curiosity to invent new things today.

As with all of their products, Sony brings their creativity, innovation, and design expertise to projectors. Sony launched the first 4K home projector in 2011 when 4K TVs were still nascent. Today the Sony 4K projector line is bigger and better than ever.

When it comes to projectors for your Dunwoody home theater or media room, Georgia Home Theater recommends Sony.  Read on to learn more about the special features of Sony projectors that make them the right choice for you.

In consumer electronics, it is easier than ever to build a new product. But some companies sweat all the details, pouring money into research and development to bring innovations to market first. They don’t settle for off-the-shelf components; they build their own to bring that extra edge to their products.

In the consumer electronics world, that company is Sony. The long list of firsts they have developed is much too long to discuss here. Their expertise in audio and video technology is unparalleled. They are also unique in that the company also owns significant pieces of the content side of the business. They have the most holistic view of what it takes to deliver an exceptional aural and visual experience from the creative side all the way to a cinema, your home theater, or your TV.

Why does that matter? Because it’s all in the details.

Sony understands the challenges of recreating the experience that the movie producers envisioned in your own living room. So if you are looking for a new projector – or an upgrade – to your home theater or media room in the Sandy Springs area, we’re going to explain why it should be a Sony.

Ready to learn more about the Sony projectors difference? Let’s continue.

This blog has now been updated; you can view this updated post here.

Whether you’re building your new home theater here in the Metro Atlanta area or you’re ready to update your existing one, one of your top priorities always is going to be achieving the best picture quality possible.

With more and more 4K Ultra HD content becoming available, from movies to video games and more, you need a home theater projector that can deliver that high-resolution image quality that brings the action to life. That’s why we at Georgia Home Theater recommend Sony projectors for home theaters in Alpharetta and beyond.

In this blog, we are going to highlight one of our favorite Sony projectors; one we have on display in our Marietta showroom: the VPL-VW695ES 4K SXRD projector.

What do you need to know about the VPL-VW695ES, and why do we recommend it for local custom home theater installations? Find out below.