SANTA ROSA BEACH, Fla. -- GHT Group, a leader in custom home technology, lighting, shading, and audio-video solutions based in Metro Atlanta, is excited to announce that it is expanding its custom solutions and services into Northwest Florida.

In January, GHT Group acquired the Santa Rosa Beach, Florida operations of Audio Video Excellence, an established integrator with a loyal customer base, excellent reputation for quality work, and the same ethic for elevated customer service and support for which GHT Group is known.

While GHT Group has operated primarily in the Metro Atlanta area since 1989, it has done projects for customers far and wide when asked, in locations including Florida, Montana, Wyoming, North and South Carolina and beyond. With many customers owning second homes in the beautiful beach areas of Northwest Florida’s Emerald Coast, from Destin to Panama City Beach and along the famous “30A,” the company is pleased to have a local presence to better serve customers there.

MARIETTA, Ga. – Georgia Home Theater, a leader in custom technology solutions throughout the Metro Atlanta area and beyond, is proud to announce it has rebranded into GHT Group.

The new branding highlights the fact that GHT Group is regarded for far more than just its home theater design and installation capabilities; in fact, GHT is Metro Atlanta’s premier source for all things technology, both in residential and commercial environments.

If you’re the type of person that does their research when looking to make a major purchase, you know how difficult it can be to compare similar products. The marketing materials often check off all the boxes, and you may wonder what the difference is between products A and B. 

But products and solutions have differences, and sometimes you have to dig a little bit to unearth them. Take cars, for example. Maybe you’re comparing two SUVs, and they’re about the same size, inside and out, have 300 horsepower engines, and a 10-inch infotainment screen. They have the same options, checking all the boxes you want. So how do you compare them? It’s going to come down to the way they drive, how that infotainment works on the screen, how you like the seat comfort, and many other factors. 

When it comes to smart home automation, sometimes you can’t really test-drive before you buy. And most of these systems will have very similar features and do the same things. So how can you tell the difference? As a premier Control4 installer, we’re partial to Control4 and its approach to home automation. And we’re going to tell you about three things that make Control4 stand out from other solutions, so you can make an informed decision for your smart Watercolor, FL smart home. Ready? Stay with us.

Focal is a French speaker company that does things differently, much like other things French. If you’ve ever driven a Citroen, you might understand what we mean. Electronics today are built around supply chains, and a company can assemble a product from start to finish with off-the-shelf parts, contract design and manufacturing, and slap a brand name on it. Focal, however, eschews that approach.

There’s no shortage of high-end speaker companies in today’s audio market. Some have remained independent and true to their origins, while others have branched out into more lifestyle-oriented audio products. Focal has also expanded into areas like personal and automotive audio, but they have managed to stay true to their heritage and their way of building products. Keep reading below for four ways Focal speakers are different and what they bring to your Atlanta, GA, listening experience.