In consumer electronics, it is easier than ever to build a new product. But some companies sweat all the details, pouring money into research and development to bring innovations to market first. They don’t settle for off-the-shelf components; they build their own to bring that extra edge to their products.

In the consumer electronics world, that company is Sony. The long list of firsts they have developed is much too long to discuss here. Their expertise in audio and video technology is unparalleled. They are also unique in that the company also owns significant pieces of the content side of the business. They have the most holistic view of what it takes to deliver an exceptional aural and visual experience from the creative side all the way to a cinema, your home theater, or your TV.

Why does that matter? Because it’s all in the details.

Sony understands the challenges of recreating the experience that the movie producers envisioned in your own living room. So if you are looking for a new projector – or an upgrade – to your home theater or media room in the Sandy Springs area, we’re going to explain why it should be a Sony.

Ready to learn more about the Sony projectors difference? Let’s continue.

How do you get that immersive surround sound experience for a home theater? The only way to get that really convincing, visceral, your-are-there  home cinema experience in your Crestview, FL, home is with a true home theater sound system and the help of professional surround sound installation services.

What do we mean by professional surround sound installation? Please stay with us below to learn more.

So, you have decided that this is the year you are splurging on a custom home theater. Not just a space with a big screen and big sound, but a home theater. A dedicated place to enjoy cinematic masterpieces, but also not above bingeing on a Netflix series, watching a big football game, or even hosting an epic video game. 

It takes some effort to plan, design, and build a home theater. If you need a sink in the garage where there is no water or drain, chances are you will hire a plumber, a professional that knows what they’re doing and will ensure the garage sink will not result in a house flood. Likewise, if you’re looking to build an elaborate home theater that will delight you and not leave your eyes seared and your ears ringing, chances are you will also hire a professional home theater company in Johns Creek, GA, to get it right. 

So how do you choose the right home theater company? That’s what we’re here to tell you!

SEE ALSO: A Movie Server: The Ultimate Home Theater Upgrade

Nothing beats a projector if you want a supersized screen in your home theater. And when it comes to home theater projectors, it's hard to beat Sony. Sony was the first to introduce a 4K projector in 2011 when 4K flat panel TVs were not prevalent. Since then, they’ve improved and expanded the line, with a model to fit just about any home theater, from small and cozy to colossal. 

With all the models in the Sony 4K projector line, it may be hard to choose. To better understand the differences in the Sony range, we've selected three new laser-based models that give you a good understanding of the most important features. When you're ready to build or upgrade the home theater in your home, be sure to reach out to us, metro Atlanta's home cinema experts, for over 30 years. Keep reading below!

The importance of seating in your home theater layout cannot be understated, and your seats play a considerable part in your enjoyment of the viewing experience. The ideal theater seating is the right size for your space, accommodates the specific needs of your family, and won’t interfere with the acoustics of the space.

It’s easy enough to upgrade your audio and video components as technology evolves, but getting theater seats in and out of your home can be a very labor-intensive process. You want furniture that is going to last for years; ones that are built for the long haul, blending durability with comfort and style. Read on to learn more how seating is essential to achieving the optimal home theater layout at your house in the Vinings area.

Dolby Atmos was introduced to much fanfare for home theaters in 2014. The new format was trumpeted as one of the biggest advances in multi-channel audio in years. Indeed, it brought a more immersive 3D sound to home theater. Consumer electronics partners jumped on the bandwagon early, and products like speakers, receivers, and UHD Blu-ray players started appearing in the market over the next two years.

While new technology is great, you need things that take advantage of it. For Dolby Atmos, the content was slow in coming. The first movie for home viewing released in Atmos on Blu-ray was Transformers, Age of Extinction. Video games like Star Wars: Battlefront followed as Dolby worked with content makers to make full use of the new format. While these titles were excellent showcases for the format, others were slow in coming.

Fast forward to 2019, and all that has changed dramatically. For one, there are over 4400 theaters in the U.S. with immersive Dolby Atmos sound, exposing millions of theatergoers to new levels in cinema audio. Almost every new AV receiver and surround processor now sports support for the format, with most supporting its competitor DTS:X as well. Apple recently announced Dolby Atmos support for the 4K Apple TV and is upgrading its iTunes movie rental offerings to Atmos as well. Amazon's latest streaming stick also supports the sound format. Speakers from respected brands like Bowers and Wilkins and Klipsch are available, both in surface mount or architectural styles designed expressly for delivering those three-dimensional height and positional overhead effects.

You may be thinking: What can I watch with a Dolby Atmos surround sound system in my Roswell or Metro Atlanta home’s media room? The answer is plenty - read on to learn more.

Metro Atlanta ranks as the ninth-largest metropolitan area in the U.S. You can find almost anything here, and there is no shortage of audio-video companies like GHT Group that offer home theater design and installation services.

When it comes to home theater, you should know that it is a focus that’s in our DNA. We recently rebranded our company to GHT Group from Georgia Home Theater to reflect the broader scope of our company, yet high-performance audio and video solutions like home theater remain central to our mission. 

Since we know you have many choices for your next home theater project, we’d like to recap why you should choose GHT Group. Read on for more!

SEE ALSO: Want to Gain Inspiration for Your Home Theater Installation?

Watch your favorite movies, TV shows, documentaries, and more on the big screen in the comfort of your own home with a dedicated private cinema. A home theater system will change how you view entertainment and take family movie night to the next level. However, if you are looking for an integrator to bring your home theater to life, you need a company that specializes in both home theater technology and lighting design.

Learn why you need to work with a home theater company that is also an expert in lighting design when adding a private cinema to your home in Marietta, GA.

As we’ve written about at length on these blog pages, home theaters have never been more popular. The ongoing pandemic has forced the closure of live venues and movie theaters, making the home even more of a hub for entertainment. Homeowners have been reevaluating their media room and home theater installations, looking to add larger, up-to-date screens, more immersive audio, upgraded seating, and more. 

Some people go about doing home projects by hiring a builder and letting them manage the project. Others might get more involved and hire the specific trades and subcontractors, overseeing a project more directly. How should you go about building or upgrading a home theater in your Roswell, GA home? Should you hire a home theater company like GHT Group? Keep reading for our take on the subject.

SEE ALSO: The Importance of Working with a Home Theater Company

There’s nothing that says you can’t put together your own home theater. Indeed, many homeowners do. A home theater can be a relatively straightforward room with a large screen and a sound system for an emotional viewing experience. 

One person's idea of an exciting viewing experience in a home theater can be wildly different from another. Some may want their home theater to fit into a living area or game room. Others want nothing less than a full-fledged dedicated room with lounge seating, a 13-channel surround system, and a 150-inch screen. Some like the theater to fit with their living area décor and others want one that makes a statement.

GHT Group (formerly Georgia*Home*Theater, get it?) has been a home theater designer and integrator in the Atlanta area for over 30 years. We’re not going to tell you which type of home theater is right for you – you tell us, and we’ll make it a reality in your Duluth home! But we do have some definite ideas why you want to hire a pro like us for the job. See why below! 

SEE ALSO: Why Trust Your Home Theater Design to GHT Group?