Does your home theater suffer from the “black bar syndrome?” Fortunately, it’s a curable video malady. We are joking here a little, but let us explain.

Without a doubt, if you watch movies at all, you have noticed the black bars that often appear on the top and bottom of the screen. The reason for this is that the majority of flat panel and most projector screens are in 16:9 format, which refers to the ratio of the screen width to its height. Over 70% of Hollywood films made for theatrical release are shot in widescreen format, which is a 2.4:1 aspect ratio. This format, sometimes referred to as anamorphic, is wider than it is high. To fit the film on your screen without skewing it (distorting the image by making it taller), you get the black bars to fill the unused space on your screen. 

What is the problem with that? If you have a 120-inch screen, for example, in your Atlanta theater or media room, you are not getting 120 inches of picture. And if you’ve recently invested in a superb Sony projector with native 4K resolution, you are effectively getting 3K instead of 4K.

3K is not what you bargained for, especially if you like to watch cinematic films. Fortunately, as we mentioned, there is a cure. Special lenses from Panamorph, compatible with Sony projectors and all of the best theater screen brands, can cure the black bar syndrome.

Read on to see how Panamorph lenses help get the most from your Sony 4K projector image.

In 2020, some would say that 8K (and the even higher-K televisions and projectors to come) are the end-all solution for pristine picture, high resolution, and dazzling color. However, 4K still has a well-deserved place in Georgia home theaters and media rooms. Just as 4K TVs started appearing in more homes, and 4K-enabled content cropped up everywhere, the 8K displays seemed to steal the show. But looks can be deceiving: 4K displays are still flying out of stores en masse, partly due to their now-competitive pricing. Also, 4K projectors, like the one we will discuss today, are still impressive and relevant.

In fact, this blog was originally posted last year, and plenty of our customers still flock to this model today. See the 2019 blog post here!

Whether you’re building your new home theater here in the Metro Atlanta area or you’re ready to update your existing one, one of your top priorities always is going to be achieving the best picture quality possible.

With more and more 4K Ultra HD content becoming available, from movies to video games and more, you need a home theater projector that can deliver that high-resolution image quality that brings the action to life. That’s why we at GHT Group recommend Sony projectors for home theaters in Alpharetta and beyond.

In this blog, we are going to highlight one of our favorite Sony projectors; one we have on display in our Marietta showroom: the VPL-VW695ES 4K SXRD projector.

What do you need to know about the VPL-VW695ES, and why do we recommend it for local custom home theater installations? Find out below.

They say, "go big or go home," and that's exactly what Sony has done with its latest flat-panel TV. The 100-inch flat-panel now gives you the option to use a TV instead of a projector for the epic-size display you’ve always wanted in your media room.

Of course, size isn't everything with TV displays. A giant picture without the color, contrast, and clarity you want will not deliver a great viewing experience. As Sony is a longtime leader in image technologies, this TV also takes picture quality to another level with the Cognitive Processor XR, shaping a more natural image by understanding how humans see and hear.

Is the Bravia XR X92 the super-sized Sony 4K TV you’ve been waiting for? You’re in luck, as you can see it for yourself in our Marietta showroom! Now keep reading below for more of the details to see if this is your next TV.

While laser light source projectors have been around for some time, affordable is not an adjective that typically goes with laser. But lately, that’s changed, and if you’re looking for a new or upgraded high-quality projector that won’t break the bank, Sony’s got just the product - the VPL-XW5000ES.

Why would you want a laser light source for your home theater in Atlanta or Marietta, GA? It’s simple; laser light engines last far longer than lamp-based ones. These lasers can last up to 20,000 hours of use, which makes for a lot of movies and entertainment over many years. But there’s more to this wallet-friendly laser-based Sony 4K projector. Explore the details below!

If you've ever gone to an IMAX theater, you know it's immersive. Whether it is the huge screen you seemingly sit in or the powerful audio soundtrack, it's an experience you don't soon forget.

Want to bring that same audio-video quality home? You can start with Sony 4K projectors. Sony’s IMAX-enhanced projectors bring a new dimension of dynamics to the visuals in your Buckhead, GA, home theater. Keep reading to learn more about IMAX Enhanced and what it can do for your home cinema experience.

As one of the world’s most recognizable consumer brands, Sony has a long and rich history of innovation. That innovation extended not only to the products but to the marketing campaigns themselves. In the 1980s, the company's catchphrase "It's a Sony" was the companion to their new logo and became a defining feature in their advertising. In that era, a Sony TV was cut above everything else on the market, and everybody wanted one. 

Sony has many more competitors now, and consumer audio and video equipment is a hotly contested market. However, Sony still manages to lead, innovate, and push the envelope in consumer and professional products. That leadership is still evident in the current Sony 4K projector line, making "It's a Sony" relevant today. Keep reading below to learn about three reasons Sony is still an outstanding choice for 4K projectors.

This blog has now been updated; you can view this updated post here.

Whether you’re building your new home theater here in the Metro Atlanta area or you’re ready to update your existing one, one of your top priorities always is going to be achieving the best picture quality possible.

With more and more 4K Ultra HD content becoming available, from movies to video games and more, you need a home theater projector that can deliver that high-resolution image quality that brings the action to life. That’s why we at Georgia Home Theater recommend Sony projectors for home theaters in Alpharetta and beyond.

In this blog, we are going to highlight one of our favorite Sony projectors; one we have on display in our Marietta showroom: the VPL-VW695ES 4K SXRD projector.

What do you need to know about the VPL-VW695ES, and why do we recommend it for local custom home theater installations? Find out below.

Sony is a pioneer in consumer electronics, with a long list of inventions and technology firsts. While they have more competition today than ever from Korean and Chinese electronics giants, the company is still out in front, continuing to invest in research and development to make something more than me-too products. Sony's founder, Akio Morita, once said, "curiosity is the key to creativity;" the company is still driven by the curiosity to invent new things today.

As with all of their products, Sony brings their creativity, innovation, and design expertise to projectors. Sony launched the first 4K home projector in 2011 when 4K TVs were still nascent. Today the Sony 4K projector line is bigger and better than ever.

When it comes to projectors for your Dunwoody home theater or media room, Georgia Home Theater recommends Sony.  Read on to learn more about the special features of Sony projectors that make them the right choice for you.

Just when you thought it was safe to replace all your TVs with 4K models, along comes the next level in resolution – 8K. The truth is, the consumer electronics industry is always moving forward. Digital technology has hastened the pace of change in electronics, with ever more bits of information elevating the quality of audio and video entertainment.

Wherever there is innovation in consumer electronics, you will find Sony. The company has pioneered too many technologies to mention, and the fact that they own major content companies in music and movies underscores their deep understanding of audio and video content, from creation to what you hear and see on your equipment.

One of Sony’s latest innovations is in 8K televisions. You might ask, what can I do with that today? 8K content may be scarce at the moment, but Sony’s technological magic with video processing makes any content look better on their 8K TVs. We just installed one in our brand-new Crestron Experience center, and it’s a revelation.

Is a Sony 8K TV right for your favorite watching room in Smyrna? Read on to see why Georgia Home Theater thinks it’s a smart investment in your visual entertainment.

Did you know that Sony debuted the first OLED TV back in 2007? While the 11-inch XEL-1 introduced an elevated level of color performance then, its small screen and stratospheric price compared to its contemporary LCD counterparts did not win many converts. In the years since, Sony has developed many of the industry's highest-performance TVs, mostly with LED technology. 

Sony returned to the OLED market in 2017 with the highly regarded A1E and followed that up with several more 4K OLED models. But now, they have brought out their best yet. The A95L series with QD-OLED technology (Quantum Dot - Organic Light Emitting Diode) represents the best color performance you can buy in a Sony 4K TV. Let's explore the details below to determine if it's right for your viewing room.

Sony is a legendary name in TV and consumer electronics, with a long list of innovations spanning almost every important technology in audio and video. One of those firsts was the OLED TV, which Sony introduced to the world in 2007. OLED is the acronym for Organic Light Emitting Diode, and backlighting is the main difference between this and LED technology. LED panels need backlighting, and OLED is self-lighting. 

OLED technology is known for super-thin panels, superb color reproduction, and wonderfully inky dark black levels, one of the most challenging things to get right in a TV panel. Interestingly, though Sony pioneered OLED, they only introduced mass production of OLED TVs a few years ago. But when they did, they did it right. If you're looking for a Sony 4K TV for your Destin, FL, media room, you should be looking at Sony’s latest Bravia XRA95K flagship OLED TV. Keep reading below to learn why.

The evolution of televisions from stylish centerpieces to wall-mounted flat panels has left style-conscious homeowners and interior designers with a dilemma: the large black rectangle that dominates the room when the TV is off. Sony's X93L TV, in collaboration with Leon's custom frames, offers an elegant solution that turns heads in Atlanta homes. The innovative Sony picture frame TV blends the best of Sony’s display technology with artistic flair, transforming your television into a piece of art when not in use. Discover how this designer-approved transformation ensures your TV complements your home's aesthetics instead of compromising them.

The world has not gone entirely 4K yet, and here we are talking about 8K already! You know that 4K resolution was an important step in improving picture quality. Today, there is no reason to buy a new TV or projector with only 1080p resolution, as 4K technology can improve high-definition content as well as give you a vivid and realistic picture with content mastered for the newer format. 

In the consumer technology world, technology doesn’t stand still. 8K TVs are already for sale from leading manufacturers such as Sony. Should you buy one? It may well depend on your predilections. If you are a late adopter that prefers to invest in new technology after it's been out in the market and mainstream, you may not be interested at this point. But if you like having the latest technology and capabilities, and you genuinely enjoy buying the best you can get, then there are compelling reasons to dip into the world of 8K viewing today.

Keep reading to see why a Sony 8K TV could be smart investment right now for your Atlanta, GA media or living room. 

SEE ALSO: Sony Master Series Z9G: Raising the Bar to 8K

In consumer electronics, it is easier than ever to build a new product. But some companies sweat all the details, pouring money into research and development to bring innovations to market first. They don’t settle for off-the-shelf components; they build their own to bring that extra edge to their products.

In the consumer electronics world, that company is Sony. The long list of firsts they have developed is much too long to discuss here. Their expertise in audio and video technology is unparalleled. They are also unique in that the company also owns significant pieces of the content side of the business. They have the most holistic view of what it takes to deliver an exceptional aural and visual experience from the creative side all the way to a cinema, your home theater, or your TV.

Why does that matter? Because it’s all in the details.

Sony understands the challenges of recreating the experience that the movie producers envisioned in your own living room. So if you are looking for a new projector – or an upgrade – to your home theater or media room in the Sandy Springs area, we’re going to explain why it should be a Sony.

Ready to learn more about the Sony projectors difference? Let’s continue.

Nothing beats a projector if you want a supersized screen in your home theater. And when it comes to home theater projectors, it's hard to beat Sony. Sony was the first to introduce a 4K projector in 2011 when 4K flat panel TVs were not prevalent. Since then, they’ve improved and expanded the line, with a model to fit just about any home theater, from small and cozy to colossal. 

With all the models in the Sony 4K projector line, it may be hard to choose. To better understand the differences in the Sony range, we've selected three new laser-based models that give you a good understanding of the most important features. When you're ready to build or upgrade the home theater in your home, be sure to reach out to us, metro Atlanta's home cinema experts, for over 30 years. Keep reading below!